About
I am a hands on Creative Director, Art Director and Copywriter with experience working across Australia and internationally for the likes of Mother, The Glue Society, BMF, Publicis Mojo, The Monkeys and Innocean Worldwide. I enjoy making work that breaks through the clutter, provokes emotion and action, and delivers huge results for brands and businesses.
I work on creative ideas of all kinds: big brand platforms, TV, digital, branded content, social, PR, experiential and activation. As an art director I have experience across all aspects of art direction, design, branding and visual identity across all platforms. As a leader I have helped build creative department cultures of positivity, bravery and a hunger for trying something new.
I have played my part in many agency of the year titles, helped win new business and picked up Gold Lions, D&AD and Effies.
I am very proud to have been National Head of AWARD School, Australia’s premier course in ideas and creativity and continue to help current AWARD school students. I also work with Arludo on a National Gaming Competition for primary schoolchildren 2023 and 2024, encouraging them to pursue STEM subjects.
My goal now is to keep focusing on great work, appreciate the people around me, continue to mentor young creatives, and work with good people who love making great work.
Shiny things
2022
SPIKES - Activations - Jab for your Local - Bronze
AWARD Awards - Jab for your Local - Bronze
AWARD Awards - Jab for your Local x 5 Shortlists
2021
EFFIES – Long Term Effects – Hyundai Kona
2019
SPIKES – Promotion - Kia Cerato GT - Get Mean - Shortlist
2017
AWARD Awards – Film Craft Editing - IKEA Best Toy Ever -Silver Bronze
AWARD Awards – Film Craft Direction - IKEA Best Toy Ever - Silver
2016
EFFIES - Health and Wellbeing - Blackmores - Gold
THE WEBBY AWARDS - The University of Sydney HERE - Winner
THE WEBBY AWARDS - Online Video - Branded Short Form - IKEA Best Toy Ever - Official Honouree
NEW YORK FESTIVAL - Film Craft - IKEA Best Toy Ever - Second Prize
AWARD Awards - Craft in Film - IKEA Best Toy ever - Bronze
2015
THE WEBBY AWARDS - Social Events - IKEA Airbnb - Winner
ONE SHOW - Branded Entertainment - IKEA Airbnb - Bronze
ONE SHOW - Direct / Social Marketing - IKEA Airbnb - Merit
AWARD Awards - Direct - IKEA Airbnb - Bronze
COMMSCON 2015 - IKEA Airbnb
B2C CAMPAIGN OF THE YEAR - IKEA Airbnb
CREATIVE REVIEW ANNUAL 2015 - IKEA Airbnb
2010
CANNES - Promotion - Solo Lucky Undies - Finalist
CANNES - Direct - TED 6 Beers of Separation - Silver
SPIKES - Promotion - Solo Lucky Undies - Finalist
ADMA - Promotion - Solo Lucky Undies - Silver
ONE SHOW - Entertainment - TED 6 Beers of Separation - Silver
IAB - Best of Show - TED 6 Beers of Separation
IAB - Best Branded Content - TED 6 Beers of Separation
CAPLES Best Interactive - TED 6 Beers of Separation - Gold
CAPLES Best Integrated - TED 6 Beers of Separation - Gold
London Internationals - TED 6 Beers of Separation - Bronze
MIXX - Best branded content - TED 6 Beers of Separation - Silver
ADMA - Best use of digital in a Campaign - TED 6 Beers of Separation - Gold
ADMA - Most Creative Concept - TED 6 Beers of Separation - Bronze
GLOBES Best Innovative Idea or Concept TED 6 Beers of Separation - Silver
AWARD Awards - TED 6 Beers of Separation - Silver
2009
CANNES - Direct - Wonder Performance Bread - Gold
CAPLES - Direct - Wonder Performance Bread - Gold
CAPLES - Setanta Sports FA Cup - Finalist
ECHO AWARDS - Wonder Performance Bread - Gold
AWARD Awards - Integrated - Bronze
ADMA - Integrated - Wonder Performance Bread - Silver
ADMA - Digital DM - Wonder Performance Bread - Silver
DandAD - Integrated - Wonder Performance Bread - Wood Pencil
Other
D&AD TV and Cinema Advertising
Supernoodles Campaign and “Shaolin”
D&AD Yellow Pencil
Mother Minatures
One Show
Magic Fm and Magicland
Key Clients
Federal Government Departments of Health, Education, Economy and Home Affairs / Public Transport Victoria / Alinta Energy / TAL / HCF / Aldi / Hyundai / Genesis / Kia / Commonwealth Bank / Lion Nathan / The University of Sydney / Blackmore’s / IKEA / Uber / Parmelat / Goodman Felder
Experience
Freelance Creative Director BMF, Sydney
August 2023 - April 2024
Creative Lead, Clemenger, Melbourne
October 2021 - June 2023
Creative Director Innocean Worldwide Australia
Jun 2017 - June 2021
Executive Creative Director Zoo Group
Jun 2016 - Apr 2017
Creative Director at The Monkeys
November 2012 – Apr 2017
Senior Creative Art Director / Writer at BMF
October 2007 - October 2012
Creative Art Director / Writer / Director at The Glue Society
July 2004 - October 2006
Art Director at Publicis Mojo
May 2001 - September 2003
Art Director at Mother
September 1997 - April 2001