Tooheys Extra Dry 6 Beers of Seperation
Film / Print / Packaging / Website
Creative
We all know you can meet interesting people over a beer, but we wanted to see if you could meet anyone in the world. So we created '6 Beers of Separation', whereby the target market were challenged to try and meet their idol over a beer. It's based on the theory of '6 degrees of separation', which states everyone on earth is linked by no more than six steps. Four lucky applicants were chosen to take part and their journeys were filmed. This was then distributed back to the target market as entertainment.
Awards
Cannes Bronze - TED 6 Beers of Separation (Direct)
One Show Entertainment Silver - TED 6 Beers of Separation
(Online Branded Entertainment)
IAB Best of Show - TED 6 Beers of Separation
IAB Best Branded Content - TED 6 Beers of Separation
Caples Gold - TED 6 Beers of Separation (Best Interactive)
Caples Gold - TED 6 Beers of Separation (Best Integrated)
London Internationals Bronze - TED 6 Beers of Separation
MIXX Silver - TED 6 Beers of Separation (Best Branded Content)
APMA Gold - TED 6 Beers of Separation (Best Use of Digital in a Campaign)
APMA Bronze - TED 6 Beers of Separation (Most Creative Concept)
Globes Silver - TED 6 Beers of Separation (Best Innovative Idea or Concept)
AWARD Silver - TED 6 Beers of Separation (Mixed Digital Campaign)
With
Shane Bradnick, Dustin Lane and Luke Hawkins